For Florists and DIYers, Valentine’s Day is not only the busiest time of year but also the perfect time to shine! All you need is to plan the right strategy in order to give your customers an unforgettable experience. In this guide, you will find tips on maximizing profits, adding unique touches like custom cards to your bouquets, and sourcing the best quality flowers for your customers for this Valentine’s Day season.
1. When to Buy Flowers for Valentine’s Day
For Valentine’s Day, it is imperative to have the freshest flowers possible, which is why timing is everything this time of year. Purchasing early can guarantee you get the best possible pricing, and buying too late will result in limited options at much higher prices. Here are some tips:
1-2 Months Before Valentine’s Day: Place your order as soon as Pre-Orders become available to make sure you set aside your blooms.
3-5 Days Before Valentine’s Day: This is when your flowers should begin to arrive so you can start to prep, make sure you hydrate them immediately. Prep includes, but is not limited to: trimming the stems, removing excess foliage, storing them in clean water and placing them in a cold, dark space to maintain freshness. The optimal temperature for flowers is between 34-36 degrees Fahrenheit.
Day Before Valentine’s Day: This is when all the madness occurs: making your Valentine’s Day Bouquets and Arrangements! This timeline ensures your Valentine’s Day designs are in optimal conditions for delivery.
Pro Tip: Work with a trusted supplier like Tropical Roses: The Flower Depot to guarantee the quality and variety of your blooms. We offer the best Valentine’s Day deals so you can secure your order early. Click here for our Pre-Order options.
2. Order Flowers for Valentine’s Day
Place Your Order Early: This ensures you won't be paying price surcharges and it ensures the availability of all the blooms you require.
Not Everything is Red Roses: Yes, red roses are the focal point and what everyone is looking for, however diversifying with pink roses, hot pink roses, white roses, carnations, baby’s breath, sunflowers, and greenery to create unique designs is what’s going to make you stand out among your competition.
Consider Preserved Flowers: You can market these long-lasting flowers as a premium gift and add variety to your offerings.
3. Design Valentine’s Cards as an Extra Service
Keep It Classic: Use romantic messages with a modern design on each card.
Offer Customer Personalization: A heartfelt message written by you or leaving space for their handwritten message works wonders, as long as there’s sentiment behind it.
Pro Tip: Let AI be a helping hand when creating your cards. This will not only cut back on time but will allow you to have a much higher quality message.
4. Tips for Capitalizing on Valentine’s Season as a DIY Florist
For DIY Florists, this season brings a unique opportunity to grow your business due to high demand. Here are some useful tips on how to maximize your Valentine’s Day profits:
a. Valentine’s Day Marketing
You must use marketing quite often to promote your business well before Valentine’s Day, by early January works best. The use of targeted social media content and ads will showcase your beautiful bouquets and services to your desired audience. Make sure your contact information and steps on how to place their orders is clear.
b. Make Your Own Valentine’s Day Packages
Customers love a One-Stop Shop, so make sure you bundle your Valentine’s Day arrangements with add-ons like chocolates, teddy bears, balloons or candles. This will not only attract more customers but will increase your average ticket size!
c. Offer Valentine’s Delivery Services
For a customer, convenience is key on whether or not to buy from your business. Not everyone can pick up their orders, especially last-minute ones, so it's good to ask.
d. Valentine's Day Upgrades
This is your chance to persuade customers to purchase larger arrangements and upgrades to premium flowers. Everyone will be looking for that wow factor to leave a long-lasting impression.
For DIY florists this is the season to let your creativity fly and allow yourself to showcase even your wildest designs. Customers will be more susceptible to new and exciting ideas that will leave their partners speechless. Make sure to plan a portfolio of designs for your customers to choose from, having special bundles, and great marketing will allow you to have your most successful Valentine’s Day season yet.
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